10/23/2015 – To Reach Seniors, Tech Start-Ups Must First Relate to Them

Entrepreneurs are hard at work developing platforms, apps, sites and devices meant to help older adults manage their health, live independently and maintain family and social connections. Until a few years ago, “the whole tech world wasn’t sufficiently focused on this enormous opportunity,” said Stephen Johnston, a co-founder of Aging2.0, which connects technology companies with the senior care industry. “It’s changing quite rapidly.”

Read the full article at The New York Times.