2/9/2014 – Financial pointers for the 99% (Los Angeles Times)

When Liz Davidson told friends 15 years ago that she was quitting her job running a hedge fund, they thought she was misguided.

Then Davidson revealed her new career plan, and they thought she was really nuts.

She launched a company that gives financial guidance to average Americans through their jobs. Employers hire Financial Finesse Inc. to provide group workshops and one-on-one counseling to workers on topics such as debt management, college savings and elder care.

It was a noble goal but a long shot.

Read the full article at the Los Angeles Times.

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