5/5/2014 – Virtual reality: It’s not just for video games

The next generation of VR technology could help people manage chronic pain, avoid industrial accidents, and save for retirement.

“Virtual reality transforms relationships that tend to be abstract to become visceral,” says Jeremy Bailenson, director of Stanford University’s Virtual Human Interaction Lab and a faculty affiliate of the Center on Longevity. “Our research has shown that making this cause and effect relationship perceptual, as opposed to theoretical, changes consumer and other behaviors more than other interventions.”

Read the full article at CNN Money.